From the day Ulric Web Design came into being, Alex Russell and John Andersson were looking at the bigger picture, and that was to run more than one company carrying the Ulric brand. Although this may have seemed a bit ambitious at the time, a year later Ulric Computers was formed giving the Ulric brand its first high street store. In 2003, Neil Burr joined the Ulric Computers board as Technical and Accruement Director. Since then, Ulric Computers has opened two additional computer shops, and is looking to expand further in the near future.